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ASBIS EXPANDS THE DISTRIBUTION AGREEMENT WITH VERTIV TO THE BALTIC COUNTRIES

December 10, 2021

ASBIS, DISTRIBUTION AGREEMENT, Vertiv

ASBIS EXPANDS THE DISTRIBUTION AGREEMENT WITH VERTIV TO THE BALTIC COUNTRIES

ASBISc Enterprises Plc, a leading Value-Added Distributor, developer and supplier of IT and IoT products, solutions and services in the growing markets of Europe, Middle East and Africa, expanded the existing distribution agreement with Vertiv, a global provider of critical digital infrastructure and business continuity solutions.

ASBIS is a distributor of Vertiv products in Romania, Bulgaria and Cyprus, and the contract that has just been signed will extend the cooperation to the Lithuanian, Latvian and Estonian markets. The portfolio of Vertiv products in ASBIS offer will also be expanded.

The ASBIS portfolio will be complemented with Vertiv solutions for uninterruptible power supply (UPS), precision air conditioning, power distribution, rack cabinets and IT management systems, including Vertiv’s internationally recognized brands, such as Liebert® UPS and cooling systems, Geist™ rack power distributions units (rPDUs) and Avocent® remote access and infrastructure monitoring. 

The agreement increases regional availability of Vertiv technologies to support edge computing, IoT and 5G implementations, and provides more local support for resellers and integrators. Vertiv will also offer maintenance and services in the region. 

Costas Tziamalis, Boar Member of ASBISc Enterprises PLC, commented:“The expansion of our distribution partnership with Vertiv to additional countries is evidence of strong collaboration. Extending our products portfolio aimed at business is very important to us, which is why we want to increase even more our competences in the area of infrastructure for data centers, and Vertiv has a comprehensive portfolio of solutions and services that help address the increasingly complex requirements of end customers in the field of critical infrastructure. 

Ante Maršić, Channel Sales Leader from Vertiv for Central and Eastern Europe, commented: “We want to be as close to our partners as possible, which is why increasing our presence in the Baltic states was crucial for us. Reliable solutions, local sales support, dedicated trainings and a partnership program with attractive financial incentives - I am convinced that resellers from Lithuania, Latvia and Estonia will be able to benefit from them even more thanks to the extended cooperation with ASBIS,” he concluded. 

About Vertiv 

Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to ensure its customers’ vital applications run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Columbus, Ohio, USA, Vertiv employs approximately 21,000 people and does business in more than 130 countries. For more information, and for the latest news and content from Vertiv, visit Vertiv.com.

 

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